Ed Case has a new commercial on TV touting some of the findings of The Civil Beat Poll this week that showed his Senate race against Mazie Hirono too close to call. Mirroring the lede in the story, the spot is titled “Senate Nomination Within Reach.”

It is campaign advertising, so it’s no surprise that the spot takes some poetic license with the results by selectively highlighting sections of Civil Beat’s article.

Two narrators, a man and a woman, take turns reading lines, some of which were pulled directly from the poll story. Here’s one example:

  • “Case has the lead and the momentum heading into this Saturday’s election.”

Here’s the full sentence that thought was pulled from: “A snapshot taken 10 days before the election shows Case with the narrowest of leads and the momentum, but other data from The Civil Beat Poll indicates rival Mazie Hirono might have the inside track.”

On the screen, below a Civil Beat logo and the topline result of “Case 47% – Hirono 46%” that stays front and center for more than two-thirds of the 30-second ad, are more lines from the article. Here are two that raised my eyebrows:

  • “Case has more support from those who decided recently.”

Yes, that’s an accurate quote, but the period is a bit misleading because the sentence doesn’t really end there. It continues after a comma: “Case has more support from those who decided recently, but Hirono banked more votes in the first days of early voting.”

  • “Turnout will be a decisive factor … that works in Case’s favor.”

Again, those words were in the story, but the ellipsis leaves out some key information. Here’s that full section from the article: “That’s why turnout will be a decisive factor in the race. If everyone who said they would vote actually shows up, that works in Case’s favor.”

Watch the spot here and read the full article if you haven’t yet.

Hirono’s campaign has been silent on the poll results. Tuesday, she released internal numbers showing her with a 17-point lead.

— Michael Levine

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