The Christmas shopping frenzy has already begun. Wondering what to buy for friends, colleagues and loved ones?

The Abercrombie administration suggests you buy local. On Wednesday (Nov. 21), the governor’s ceremonial room was packed with businesses showing off their wares. They include:

• Fashions: casual wear and accessories, a mainstay of Hawaii’s lifestyle brand, featuring models of some of Hawaii’s hottest fashions;

• Specialty food and gift products: many of which are only found in Hawaii;

• Sporting goods: from surfboards to dive wear, wet suits to rash guards;

• Cosmetics and nutraceuticals: derived from our natural ocean and botanical resources;

• Agricultural products: such as candies, flowers and coffee;

• Music of Hawaii;

• Book written by Hawaii authors; and

• Locally designed jewelry.