HECO Hopes to Ride ‘Hawaii Five-0’ Wave

By /

The CBS crime drama Hawaii Five-0 may not be having its most successful season ever in terms of viewership, but it’s become enough of a local favorite for Hawaiian Electric Co. to open up its wallet.

Pacific Business News reports that HECO has taken over the commercial breaks during the 10 p.m. Hawaii News Now newscast on KGMB, which airs right after the show: 

Robbie Alm, executive vice president for HECO, told PBN that the main reason for running the commercials on that station and at that time was the “Hawaii Five-0” lead-in.

…For Hawaii businesses, it’s been sort of a “gold mine.” For instance, on Monday night’s broadcast, Steve McGarrett’s sidekick Danno, played by Scott Caan, gave a plug to Honolulu’s Hank’s Haute Dogs. Last month, Liliha Bakery’s famous coco puffs were also prominently featuredon the show.

Read the full story.

Hawaii Five-0 star Daniel Dae Kim poses with a 1974 Mercury Marquis, Flick image courtesy of That Hartford Guy.

What it means to support Civil Beat.

Supporting Civil Beat means you’re investing in a newsroom that can devote months to investigate corruption. It means we can cover vulnerable, overlooked communities because those stories matter. And, it means we serve you. And only you.

Donate today and help sustain the kind of journalism Hawaiʻi cannot afford to lose.

Donate

About the Author