Tide Goes Out On Nike Surfing

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Don’t expect to see too many more Nike swooshes on surfboards. The footwear giant is scaling back its surfing program.

ESPN.com says the news is all the buzz in Hawaii: 

Nike has yet to release an official statement, but multiple sources both in Hawaii and Beaverton, Oregon, have confirmed that the downsizing of the Nike Surfing brand will be completed by Dec. 31. Based on those same sources, Nike will now focus on being solely a footwear sponsor, meaning that the swoosh will not disappear from surfers’ boards completely, but the brand’s presence and visibility will be considerably diminished.

They will lean on Nike SB, their successful skateboarding line, to provide said footwear. Nike will also be looking to dismantle their marketing program, including the ASP Prime Nike Lowers Pro scheduled for May, Surfline.com’s “Wave of the Winter” contest that is currently taking place in Hawaii, as well as all of their endemic advertising.

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