Public File: As Election Nears, Ad Buys Increase

The Aug. 9 primary is less than a month away and Hawaii candidates are purchasing ads during a greater variety of shows.

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With less than a month until the primary election, Hawaii candidates continue to buy time on the airwaves. Some highlights:

  • Bargain of the week: Gov. Neil Abercrombie paid only $1,500 for two 15-minute spots on KFVE to air his new campaign video. By comparison, he paid $1,000 for a single 30-second spot on KHON to run during the evening newscast.
  • This week saw the largest spending by U.S. Rep. Colleen Hanabusa and U.S. Sen. Brian Schatz in what continues to be a tight race for the Democratic Senate nomination. Hanabusa spent $37,100 on ad buys this week airing on all the major Hawaii television stations. Aside from her continued purchases during evening news spots, Hanabusa has also paid to have her ads air during “The Queen Latifah Show” on KFVE and “Jimmy Kimmel” on KITV.

MONEY2

Hawaii candidates continue to spend heavily on ad buys with less than a month until the primary.

flickr:AMagill

  • Schatz spent more than double than his opponent and the most of all candidates on ad buys this week.  He paid $82,260 on spots during the evening news telecasts as well as during a variety of daytime television shows. His ads can be seen on “The View,” “General Hospital” and “Dr. Oz” on KITV, “Days of Our Lives” on KHNL and “Dr. Phil” on KHON. He also has ads during evening and late night telecasts, including “Extreme Weight loss,” “Shark Tank” and “Wipe Out” on KITV as well as “Last Comic Standing” and the “Tonight Show” on KHNL.
  • State Rep. Mark Takai, a candidate for the District 1 congressional seat, spent $53,688 this week on 221 spots.
  • Gov. Neil Abercrombie spent $22,300 this week on 124 spots. Republican challenger Duke Aiona spent $33,475 on 124 spots.

 

Links to individual contracts:

ABERCROMBIE:

KITV Contract July 9 to July 15

KHON Contract July 9 to July 15

KHON Contract July 9 to July 15

KHON Contract July 21 to July 27

KHON Contract July 28 to Aug. 3

KHON Contract Aug. 4 to Aug. 10

KFVE Contract July 7 to July 13

KFVE Contract July 9 to July 15

KHNL Contract July 9 to July 15

KGMB Contract July 9 to July 15

 

AIONA:

KITV Contract July 7 to July 13

KGMB Contract July 7 to July 13

KHON Contract July 7 to July 13

KHON Contract July 14 to July 20

KFVE Contract July 7 to July 11

KHNL Contract July 7 to July 13

 

ANDERSON:

KITV Contract July 14 to July 20

KITV Contract Aug. 4 to Aug. 9

 

HANABUSA:

Oceanic Time Warner July 7 to July 13

Oceanic Time Warner July 14 to July 20

Oceanic Time Warner July 21 to July 27

Oceanic Time Warner July 28 to Aug. 3

Oceanic Time Warner Aug. 4 to Aug. 8

KITV Contract July 7 to July 13

KGMB Contract July 7 to July 13

KGMB Contract July 14 to Aug. 8

KHNL Contract July 7 to July 13

KHNL Contract July 14 to Aug. 8

KHON Contract July 7 to July 13

KHON Contract July 28 to Aug. 3

KHON Contract Aug. 4 to Aug. 10

KFVE Contract July 7 to July 13

 

HEE:

KGMB Contract July 17 to July 22

KHON Contract Aug. 4 to Aug. 10

 

SCHATZ:

KITV Contract July 7 to July 13

KITV Contract July 14 to July 20

KGMB Contract July 7 to July 13

KGMB Contract July 28 to Aug. 3

KHNL Contract July 7 to July 13

KHNL Contract July 28 to Aug. 3

KHON Contract July 7 to July 13

KHON Contract July 14 to July 20

KHON Contract July 28 to Aug. 3

KHON Contract Aug. 4 to Aug. 10

KFVE Contract July 7 to July 13

 

TAKAI:

KITV Contract July 7 to July 15

KITV Contract July 16 to July 22

KHNL Contract July 10 to July 15

KHNL Contract July 16 to July 22

KHON Contract July 10 to July 15

KHON Contract July 16 to July 22

KGMB Contract July 10 to July 15

KGMB Contract July 16 to July 22

 

TSUTSUI:

KITV Contract July 14 to July 20

KITV Contract July 21 to July 27

KITV Contract Aug. 4 to Aug. 9

KGMB Contract July 14 to July 20

KGMB Contract July 21 to July 27

KHON Contract July 14 to July 20

KHON Contract Aug. 4 to Aug. 9

KHON Contract July 21 to July 27

KFVE Contract July 14 to July 20

KFVE Contract July 21 to July 27

KFVE Contract Aug. 4 to Aug. 9

KHNL Contract July 14 to July 20

KHNL Contract July 21 to July 27

KHNL Contract July 28 to Aug. 3

 

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