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John Pritchett: State Of The Art

A rebrand of the Hawaii State Art Museum has turned HiSAM into Capitol Modern. But hardly anyone likes the change, which came from a well-paid consultant working with museum executives.

By John Pritchett

October 1, 2023 · 1 min read

John Pritchett/Civil Beat/2023

About the Author

John Pritchett

John Pritchett is an award-winning cartoonist. He has created artwork in Hawaii for decades, including 20 years at the Honolulu Weekly. See his portfolio on the web at: pritchettcartoons.com. Opinions are the author’s own and do not necessarily reflect Civil Beat’s views.

A rebrand of the Hawaii State Art Museum has turned HiSAM into Capitol Modern. But hardly anyone likes the change, which came from a well-paid consultant working with museum executives.

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About the Author

John Pritchett

John Pritchett is an award-winning cartoonist. He has created artwork in Hawaii for decades, including 20 years at the Honolulu Weekly. See his portfolio on the web at: pritchettcartoons.com. Opinions are the author’s own and do not necessarily reflect Civil Beat’s views.

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Is there any new art, or exhibits in the museum? I would hope that the money spent to rebrand was worth what the museum may have purchased in art. And maybe they should just had community suggestion competition to rename the building?

wailani1961 · 2 years ago

$150K for a consultant to come up with the new name? More of our precious dollars flushed away.....

MsW · 2 years ago

What on earth was the consultant thinking? S/he must hate modern art!The name is wrong, too. Honolulu Museum of Art was much more successful when it changed its name from the Honolulu Art Institute. This name doesn't even make clear that it's an art museum!

JusticePlease · 2 years ago

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